Jos Alukkas takes on stereotypes, questions status quo for women
Directed by Arun Joseph Francis
Jos Alukkas has released a film to show the hurdles women face in India. Conceptualised by Dentsu India, the film has multiple protagonists from different walks of life. It shows how their point-of-view is ignored and doubted. As the film progresses, it shows those women excelling and getting noticed. It ends with actor Trisha Krishnan wearing Jos Alukkas jewellery and walking the ramp with a 'girl, you shine brighter than Gold' message.
Featured on Campaign India