Directed by Arun Joseph Francis

Society Tea has rolled out a film celebrating the iconic 'Chai Chai' phrase used by tea vendors at railways stations and in trains. Conceptualised by Black Swan Life the film is for Society Tea's 'One Minute Tea' range. It shows different people hum the 'chai chai' phrase that one associates with train journeys. It's based on the insight that travellers would look to their halt at the station to hear the sing-song sales pitch of the tea vendor for a refreshing cup of the special tea. With travel having been reduced due to the pandemic, Society Tea wants to convey the message that anyone can

enjoy a special cup of flavoured tea with its 'One Minute Tea'.

Featured on Campaign India

https://www.campaignindia.in/video/society-tea-pays-tribute-to-the-tea-vendors-at-railway-stations/465376